Monster

Monster

Monster Inc. manufactures and markets 6,000 different products, but is best known for audio and video cables. It also produces speakers, headphones, power strips, mobile accessories and audio devices for automobiles. The company was founded by an audiophile and engineer, Noel Lee, in 1979 by experimenting with different ways to build audio cables. It grew by doing demonstrations to convince the industry that audio cables made a difference in audio quality and by establishing relationships with retailers that were attracted to the cable's profit margins.

Over the years it created new divisions like Monster Music, Monster Game, Monster Mobile, Monster Photo and Monster Power. In the 2000s, Monster had legal trademark disputes regarding other companies or products that have "Monster" in their name, such as Monster.com and the movie Monsters Inc.. Monster said it needed to defend its premium brand, while critics said it was pursuing litigation against companies that do not have confusingly similar products. It began manufacturing headphones in a partnership with Dr. Dre in 2008, which ended in 2012, and it created other celebrity branded or Monster-branded headphone products.

Several tests done by audiophile publications, news reporters and academics have conflicting viewpoints on whether more expensive audio or video cables like those from Monster make a difference in audio or video quality when compared to generic cables. Instead of advertising, Monster offers incentives to retailers and their salespeople to sell the cables. Retailers bundle high profit-margin cables with larger purchases that have smaller margins in order to improve profitability.


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Monster DNA On-Ear Headphones

Monster DNA On-Ear Headphones

Monster DNA headphones are made to close the gap between live performance and ordinary headphones. F..

$94.95 $199.95 Ex Tax: $94.95

Monster Diamond Tears Edge On-Ear Headphones

Monster Diamond Tears Edge On-Ear Headphones

Music with the clarity of diamonds Multi-talented engineer, songwriter, producer and actor JYP in c..

$119.95 $299.95 Ex Tax: $119.95

Monster Diamond Tears Edge On-Ear Headphones (Black)

Monster Diamond Tears Edge On-Ear Headphones (Black)

Music with the clarity of diamonds Multi-talented engineer, songwriter, producer and actor JYP in c..

$119.95 Ex Tax: $119.95

Monster Diesel VEKTR On-Ear Headphones

Monster Diesel VEKTR On-Ear Headphones

The Monster Diesel Vektr On-Ear Headphones, are super-light, ultra-performance headphones and a grou..

$84.95 Ex Tax: $84.95

Monster Inspiration Active Noise Canceling Over-Ear Headphones

Monster Inspiration Active Noise Canceling Over-Ear Headphones

Experience Monster's legendary sound performance with a revolutionary pair of headphones that yo..

$109.95 $329.95 Ex Tax: $109.95

Monster iSport Immersion With ControlTalk In-Ear Headphones

Monster iSport Immersion With ControlTalk In-Ear Headphones

The Monster iSport Immerse sound rather great - for sports earphones. That's an important c..

$39.95 $179.95 Ex Tax: $39.95

Monster Diamond Tears Edge On-Ear Headphones (White)

Monster Diamond Tears Edge On-Ear Headphones (White)

Music with the clarity of diamonds Multi-talented engineer, songwriter, producer and actor JYP in c..

$119.95 Ex Tax: $119.95

Monster Diamond Tears Edge On-Ear Headphones (Gold) - New Limited Edition Colors

Monster Diamond Tears Edge On-Ear Headphones (Gold) - New Limited Edition Colors

Music with the clarity of diamonds Multi-talented engineer, songwriter, producer and actor JYP in c..

$119.95 Ex Tax: $119.95

Monster Diamond Tears Edge On-Ear Headphones (Light Blue)

Monster Diamond Tears Edge On-Ear Headphones (Light Blue)

Music with the clarity of diamonds Multi-talented engineer, songwriter, producer and actor JYP in c..

$119.95 Ex Tax: $119.95

Monster Diesel VEKTR On-Ear Headphones (Black)

Monster Diesel VEKTR On-Ear Headphones (Black)

The Monster Diesel Vektr On-Ear Headphones, are super-light, ultra-performance headphones and a grou..

$84.95 Ex Tax: $84.95

Monster DNA On-Ear Headphones (Black)

Monster DNA On-Ear Headphones (Black)

Monster DNA headphones are made to close the gap between live performance and ordinary headphones. F..

$94.95 Ex Tax: $94.95

Monster iSport Immersion With ControlTalk In-Ear Headphones (Black)

Monster iSport Immersion With ControlTalk In-Ear Headphones (Black)

The Monster iSport Immerse sound rather great - for sports earphones. That's an important clarif..

$39.95 Ex Tax: $39.95

Monster DNA On-Ear Headphones (Blue)

Monster DNA On-Ear Headphones (Blue)

Monster DNA headphones are made to close the gap between live performance and ordinary headphones. F..

$94.95 Ex Tax: $94.95

High Speed Monster M2000 HDMI 4.88M/16 FT Cable With Retail Box Package

High Speed Monster M2000 HDMI 4.88M/16 FT Cable With Retail Box Package

Product Description: Ultimate Performance, Highest-Resolution Digital Video and Multi-Channel Audio..

$49.95 Ex Tax: $49.95

Monster Diesel VEKTR On-Ear Headphones (White)

Monster Diesel VEKTR On-Ear Headphones (White)

The Monster Diesel Vektr On-Ear Headphones, are super-light, ultra-performance headphones and a grou..

$84.95 Ex Tax: $84.95

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